Ethan is a renowned marketing strategist with deep expertise in digital and shopper marketing. He’s been named a "Young Influential" by Adweek and a "Who's Who in Shopper Marketing" by Path to Purchase IQ and also serves as a Faculty Member at the Path to Purchase Institute. Prior to his current role, Ethan built, grew and managed The Mars Agency's Ecommerce and Innovation practice groups, and also guided the team that created SmartAisle — the world's first voice-powered shopping assistant for brick & mortar retailers. He was also Managing Director of Mars Ventures, the agency's venture capital arm that invested in and partnered with promising marstech startups. Most recently, Ethan led the charge to develop the industry’s first-ever Retail Media Report Card.