As the Senior Retail Media Manager at Mars Wrigley, Nicole sits on the US National Media Team and oversees the holistic Retail Media strategy. Her background in Shopper & eCommerce at Mars and Media Planning on the agency side is a key enabler to help drive integration across National & Shopper for Mars Wrigley. Part of her role in setting Retail Media strategy is helping enable cross-functional collaboration to unlock more value from Retail Media negotiations, drive standardization across retail-media buys, as well as customization as needed.

Outside of her work responsibilities, Nicole is an avid reader, and spends her spare time with her husband & 14-month-old daughter.