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Nicole Rainey
Senior Retail Media Manager
Mars Wrigley
As the Senior Retail Media Manager at Mars Wrigley, Nicole sits on the US National Media Team and oversees the holistic Retail Media strategy. Her background in Shopper & eCommerce at Mars and Media Planning on the agency side is a key enabler to help drive integration across National & Shopper for Mars Wrigley. Part of her role in setting Retail Media strategy is helping enable cross-functional collaboration to unlock more value from Retail Media negotiations, drive standardization across retail-media buys, as well as customization as needed.
Outside of her work responsibilities, Nicole is an avid reader, and spends her spare time with her husband & 14-month-old daughter.
Outside of her work responsibilities, Nicole is an avid reader, and spends her spare time with her husband & 14-month-old daughter.