Last year was a whirlwind of a year for retail – among the biggest trends we saw: the explosive growth of digital commerce. Rather than delaying brands’ long-term strategies, the pandemic served as an accelerant, ensuring that three-year business growth plans became reality in just six months.
In 2021, we anticipate these bold moves to continue. As evolving consumers habits fuel new channels for discovery and purchases, brands and retailers must rise to the occasion and position themselves wherever they anticipate their consumers will be. To do so, they will need to meet heightened demands of transparency and reliability, leverage social listening to stay ahead of trending products and personalities, and redefine their targeting playbooks.
Join us for Adweek's Commerce event where marketing leaders will share their strategies and innovations to help your organizations adapt to the next normal.
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