Main Stage
Why CTV is Leading the Way in the Current Commerce Evolution
Wednesday, February 28, 2024, 1:45 PM - 2:05 PM

Join us to uncover the key drivers behind the surge in CTV adoption and its game-changing impact on e-commerce. From the seamless integration of TV and digital advertising to the unprecedented targeting capabilities, we'll unravel the strategies that empower advertisers to make the most out of their investments in this landscape. 

Hear from Evan Moore, Senior Vice President, Commerce Partnerships, NBCUniversal Advertising & Partnerships at NBCUniversal and Rosie O'Meara, Chief Revenue Officer at GroundTruth as they discuss how CTV has rapidly become the next frontier for advertisers, presenting exciting new avenues for optimizing ad spend and capturing the attention of target audiences. 

Evan Moore Alyssa Hook Bill Bradley