Brands and retailers have been steadily investing in retail media – one of the industry’s fastest growing ad channels – to better engage consumers along the shopping journey. In this session, leaders from Arc Worldwide, Fetch and Unilever will discuss how retail media networks and retail-agnostic media platforms alike provide consumer-rich data that informs marketers as they refine their commerce strategies. Explore how these learnings are driving long-term incremental value while promoting strong relationships between brands and their consumers.