Main Stage
The Next 730 Days: What to Watch in the Changing Consumer Landscape
Thursday, February 29, 2024, 2:25 PM - 2:35 PM
Join Leonard Brody, Co-Founder and Executive Chairman of Caravan, to discuss the future of DTC, consumer shopping behavior insights, and how brands can use an omnichannel strategy to secure their place in the market. Brands that launched using only the DTC model are struggling today to meet the same customer base they once successfully grasped—and it’s clear that the DTC playbook is outdated. As consumer shopping habits evolve and demand shifts toward an omnichannel approach, companies are revisiting their brick-and-mortar and wholesale strategies to meet shoppers where they are.