In today’s retail landscape, the transition from online browsing to in-store purchase, referred to as “Click to Brick,” has become increasingly intricate and dynamic. This workshop will highlight the value of maximizing intentional shopper engagement to drive loyalty and conversion in today’s omnichannel retail environment.

Join leaders from Mondelēz and Shopkick as they delve into an analysis of diverse strategies, including effective messaging, relevant content, in-store tactics, and more, to discover how brands can refine their approach to seamlessly guide shoppers from digital interactions to physical store visits. Explore the significance of intentional shopper engagement throughout the shopping journey and the crucial role of digital tools in enhancing the experience.