Ivan leads PUMA’s exploration into new marketing technologies. He’s charged with taking the 75-year-old brand into new digital frontiers. As Head of Web3, Ivan has launched multiple successful NFT projects and established PUMA as a leading brand in the space. He also onboarded PUMA into new gaming and metaverse experiences such as Roblox, NBA All-World, and PUMA’s Black Station. Before focusing on Web3, Ivan was PUMA’s Digital Culture Creative Director and led the brand’s use of new creative executions and adoption of emerging platforms such as TikTok. Before joining PUMA, Ivan worked on social and digital initiatives for the NBA, pushing the league into new spaces - at the time - such as Reddit, Vine, Snapchat, and Musical.ly.