Dipanjan is a Vice President and Principal Analyst at Forrester Research, where he leads the brand experience and strategy practice. His media appearances and mentions include CNN, NPR, Business Week, The New York Times, Guardian, and Vogue, and he writes for publications like the MIT Sloan Management Review, AdAge, and Adweek. Dipanjan has spoken at events like SXSW, Mobile World Congress, and Harvard Business Review forums, lectured at Cambridge University (UK), and is a Fellow at the KU Institute of Economics at the University of Cincinnati. Before Forrester, Dipanjan held senior management positions at VMLY&R, FedEx Office/Kinko’s, and a Berkshire Hathaway portfolio company. He started out as an investment banker at Morgan Stanley and a strategy consultant at Booz. Dipanjan received his BA, magna cum laude, in economics from Amherst College (where he was elected Phi Beta Kappa), and his MBA from the University of Chicago.