Joey Petracca is the COO and co-founder of Chicory, the leading contextual commerce advertising platform. At the helm of the company's operations, Joey oversees the backend and leads Product and Engineering, steering the conception, development, and positioning of all of Chicory’s advertising solutions. Under his strategic leadership, Chicory now powers over 5,200 sites and maintains direct integrations with more than 70 retailers, driving sales for leading CPG brands. Recognized for his innovative contributions to the industry, Joey is a P2PI Retail Media Award recipient and a Forbes 30 Under 30 honoree in the Retail and E-commerce category.