Michelle Weiskittel is the Head of Media, Creative and Operations at Albertsons Media Collective where she and her team build media and content solutions by utilizing insights and targeting tied to business objectives.

A passion for performance-based media and omni-channel purchase behaviors, Michelle brings deep expertise in influencing basket and product level sales for brands through her agency and Albertsons Companies marketing experience. Over the last two years, she has used this knowledge to prioritize foundational capabilities for Albertsons Media Collective.

Prior to her time at Albertsons Media Collective, Michelle was a Digital Marketing Director for Albertsons and Safeway. With 20+ years of experience in media and a proven history in advancing digital media strategy through consumer insights, targeting, content, ad product innovation, and measurement, Michelle is an industry veteran. She is a 2015 recipient of Brand Innovators Top 40 under 40 award.

Michelle holds a bachelor’s degree in Managerial Economics from the University of California Davis.