Amanda Bopp
Vice President, North America Marketing & E-Commerce
Kate Spade
Amanda Bopp joined Kate Spade New York in 2019 as Vice President, Digital Marketing & CRM. In this role, she was responsible for full funnel digital strategy across brand and performance tactics, as well as CRM and insights. Recently, her scope was expanded to include brand strategy and to provide leadership for North America Marketing & eCommerce
She began her career at Nestle in its Leadership Development Program, a program intended to take recent college graduates and provide them with a strong foundation in sales & marketing. During her 8+ years at Nestle, Ms. Bopp worked across a variety of categories and roles in sales, customer marketing and business analysis.
Following her time at Nestle, Ms. Bopp worked in direct-to-consumer marketing and data & analytics, most notably at British customer data science company, dunnhumby. During her time at dunnhumby, Ms. Bopp served as a Director on the Macy’s engagement team, working with some of Macy’s key strategic partners including the Estee Lauder Companies and Michael Kors.
Transferring to the client side, Ms. Bopp joined Michael Kors in 2015, where she became Vice President of Marketing. During her time at Michael Kors, she led the strategy, development, and launch of the Michael Kors loyalty program, Kors VIP.
Ms. Bopp holds a Master’s in Cosmetics & Fragrance Marketing from the Fashion Institute of Technology, where she is also an adjunct professor of digital marketing.
She began her career at Nestle in its Leadership Development Program, a program intended to take recent college graduates and provide them with a strong foundation in sales & marketing. During her 8+ years at Nestle, Ms. Bopp worked across a variety of categories and roles in sales, customer marketing and business analysis.
Following her time at Nestle, Ms. Bopp worked in direct-to-consumer marketing and data & analytics, most notably at British customer data science company, dunnhumby. During her time at dunnhumby, Ms. Bopp served as a Director on the Macy’s engagement team, working with some of Macy’s key strategic partners including the Estee Lauder Companies and Michael Kors.
Transferring to the client side, Ms. Bopp joined Michael Kors in 2015, where she became Vice President of Marketing. During her time at Michael Kors, she led the strategy, development, and launch of the Michael Kors loyalty program, Kors VIP.
Ms. Bopp holds a Master’s in Cosmetics & Fragrance Marketing from the Fashion Institute of Technology, where she is also an adjunct professor of digital marketing.