Barbra Sainsurin
Barbra Sainsurin
Executive Director, Brand and Digital Marketing
Anthropologie
Barbra Sainsurin is the Executive Director of Digital and Brand Marketing at Anthropologie Group, a global lifestyle brand which specializes in apparel, accessories, intimates, home furniture, d├ęcor, beauty, and garden. Barbra leads a team that oversees and executes all digital marketing and technology, site experience and design, analytics, affiliate marketing, paid social, brand partnerships, influencer marketing and social media across North America for Anthropologie, AnthroLiving, Anthropologie Weddings, and Terrain.

Before joining Anthropologie, Barbra served as the Senior Director of Global Personalization at Under Armour, where she spent five years leading consumer engagement, global marketing innovation, and performance marketing. At Under Armour, Barbra was responsible for the strategy, planning, and execution of digital marketing strategies for the North American DTC channels. Prior to Under Armour, Barbra spent significant time honing her digital marketing expertise at influential organizations such as American Express, Ogilvy, MTV Networks, Gannett and Marriott.

Barbra received her Master of Science in Integrated Marketing from New York University, and her Bachelors of Science from Columbia. She lives in Philadelphia with her husband and is enjoying exploring and getting familiarized with their new home city.