Alex Frias leads Integrated Marketing for Wayfair where he is responsible for leading Campaign Planning and Content Marketing, Affiliate Marketing, Brand Partnerships, Onsite Marketing, and Creative Operations teams. Prior to joining Wayfair, Alex led in-house marketing teams at FILA North America and music streaming start-up TIDAL. Before going in-house, Alex co-founded an award-winning brand experience agency working with category leaders including PepsiCo, Apple, Uber, New Balance, HGTV, Heineken, and Twitter. Alex's musings on marketing and culture have been published in business outlets including Forbes, Fast Company, Inc., and The Drum. Alex is a native New Yorker and rabid NY Mets fan (yes, those Mets).