With the boom of short-form video across CTV, CPG brands are capitalizing on the opportunity to grow in the market. It’s a new strategic, purposeful and personalized experience that builds trust, and ultimately loyalty, between brands and consumers which generates sales in the ever-evolving media landscape. 

L’Oréal’s Senior VP and Head of U.S. Media, Shenan Reed, has seen firsthand the impressive results driven by the success of subsidiary Maybelline’s shorts advertising. In this session, Reed will discuss the strategy behind L’Oréal’s approach, identify the proof points of successful shorts advertising and her perspective on why there's a need to shift some of the old-school mindsets in media to drive meaningful engagement with your consumers for unparalleled business growth.