YouTube made its first appearance in 2022 during Upfront week and emphasized its growing importance in the streaming marketplace. With the rise of short-form video and the enduring popularity of long-form video, YouTube is now igniting the space with the original and best creator ecosystem across shorts and streaming.

In this session, YouTube Vice President Nicky Rettke will discuss the future of ads within short-form content, and how the video platform’s unique features can help brands partner with creators in curated communities to reach Gen-Z and grow their businesses.