Navigating the Unpredictability of Expanding into New Territory 
The Shift from Digitally Native to CTV
Tuesday, March 21, 2023, 11:40 AM - 12:00 PM

DTC brands that were once digitally native are shifting to connected TV faster than any other categories. With ad inventory in the streaming space expanding, brands are able to reach new audiences at scale and ultimately drive conversions. 

Hear from Monica Cepak, Chief Marketing Officer at Wisp and Kendra Prasad, Head of Acquisition at The Farmer’s Dog as they discus the shift to CTV, what they’ve found successful and any growing pains they have endured.

Monica Cepak Kendra Prasad Jenny Rooney