TV's Inevitable Multi-Currency Future
Explore the Evolution of Measurement in CTV
Tuesday, March 21, 2023, 2:55 PM - 3:15 PM
Rapid, radical changes in how TV is bought, sold, delivered and consumed is creating massive challenges for publishers, agencies and brands that require reliable measurement to transact with confidence. Join a candid conversation with Jodie McAfee, SVP of Agency Partnerships at iSpot about how the challenges brought about by consumer changes are also creating opportunities to fix issues that have plagued measurement for decades.