Main Stage
The New Currency of Marketing: Creating Culture and Captivating Audiences
Fueling Marketing Strategies through Consumer Data-Driven Insights
Tuesday, March 21, 2023, 4:05 PM - 4:25 PM

The consumer experience is the now and the future. NBCU’s Chief Marketing Officer of Entertainment and Sports, Jennifer Storm, advocates for the consumer and uses data-driven insights to fuel marketing strategies for major events such as the Olympics, World Cup and the Super Bowl.

In this session, hear from Storm as she discusses how she transformed a multi-platform content enterprise through data and why marketers must prioritize putting the consumer at the center of it all.

Jennifer Storms Mollie Cahillane