Upfront Preview with Paramount's John Halley
Inside Look into this Years Negotiations
Wednesday, March 22, 2023, 10:05 AM - 10:25 AM
John Halley, President of Paramount Advertising, joins Adweek to discuss his plans for heading up his first-ever upfront. He'll share insights into Paramount’s shift in presentation strategy and bring marketers up to speed on the ad sales organization he oversaw and what it means for this year’s negotiation.