To make waves in a crowded space, marketers need to be the authentic and transparent in their ad campaigns to bolster brand loyalty. Finding ways to connect with consumers through relatable advertising, from CTV screens and beyond, is critical in identifying and building your brands persona.

Hear from Vital Proteins' Chief Marketing Officer, Jill Abbott, on the brand's approach to reaching consumers through organic mix media integration, natural partnerships and her tips on how leaning into relatable content can enhance collaborative and experiential avenues in new revenue pursuits.