CTV is making shopping directly from your screen more straight forward than ever. NBCU News Group jumped in and streamlined a new content experience for its viewers by meeting the audience where they are to reduce friction and simultaneously shorten the purchase funnel.

Hear from Ashley Parrish, Senior Vice President of Commerce at NBCUniversal New Group and Jill Martin, NBC’s TODAY Lifestyle Contributor as they share unique insights into how NBCU is reimagining the first impression through curated editorial content and streaming experiences and how other marketing leaders can leverage this digital channel for continued business growth.