Where to Find New Opportunity in the CTV Landscape
Exploring TV Reach Outside the Home
Wednesday, March 22, 2023, 1:50 PM - 2:10 PM
TV viewing is no longer tethered to the home and as consumers are more actively choosing to watch TV in non-ad supported environments like premium streaming platforms, marketers need to question how and where to best reach them.
Join Atmosphere's Chief Revenue Officer, Ryan Spicer, as he discusses how the total reach of in-home viewing is shrinking and how that directly impacts an advertiser’s approach to buying video. Learn what decisions marketers need to make as a result and how new opportunities are emerging—including innovative and impactful solutions for reaching audiences who view TV outside the home.