Main Stage
Marketing in the Next Era of Streaming at WBD
The Evolution of Marketing in the Streaming Space
Wednesday, March 22, 2023, 3:25 PM - 3:45 PM

In this session, the Global CMO at Warner Bros Discovery, Pato Spagnoletto, will speak to the challenges and successes that come with marketing streaming platforms in an ever-evolving landscape. Spagnoletto will draw on his experience marketing the leading platforms discovery+, Hulu and HBO Max to roll out an enhanced streaming app that brings together programming from HBO Max and Discovery+ in a unified user experience. He'll also share his unique approach to marketing in the streaming space and how it has evolved in recent years.

Patrizio “Pato” Spagnoletto Mollie Cahillane