Through an ever-expanding TV ecosystem, consumers are exposed to a plethora of product options from brands across all industries. This makes understanding consumer preferences key to brands wanting to stand out and reach their target consumer through innovative and engaging strategies, like data-driven CTV.

Paul Alfieri, Cadent's Chief Marketing Officer, joins Adweek to discuss address issues like targeting and measurement brands face in the CTV landscape. In this session, you’ll hear how brands can address marketplace challenges and leverage strategic audiences across screens to engage customers on their purchasing journey.