In the Mood for FAST...with BBC Studios
Wednesday, March 22, 2023, 1:25 PM - 1:45 PM

With a brand that is known as a source of premium content, across many genres, for 100 years, the BBC is uniquely positioned to bring FAST content to audiences, and is focused on serving them content based on their mood state. BBC Studios' Beth Anderson will discuss the company's programming strategy its suite of linear FAST channels -- which range from Classic Doctor Who to Top Gear and kids programming, to name only a few -- and why specificity in content approach is key to being successful in the free, ad-supported streaming television space. Should FAST channels play to a general or more curated audience? What are advertisers looking for in order to create meaningful connections to viewers? And how will the future of FAST be more innovative and interactive?

Beth Anderson Mollie Cahillane