Jennifer Storms
Jennifer Storms
Entertainment and Sports Chief Marketing Officer
NBCUniversal Television and Streaming
Jennifer Storms is the Entertainment and Sports Chief Marketing Officer, NBCUniversal Television and Streaming.

She was promoted to this position in 2020, which added marketing oversight of the vast portfolio across NBCUniversal Entertainment – NBC, USA Network, Bravo, Oxygen, SYFY and E! among others – to her existing duties with NBC Sports Group. In Storms’ new role, she’s charged with consumer engagement around premium live, social and digital content across the Sports and Entertainment portfolio. Her responsibilities include marketing strategy and operations, audience growth, CRM, content development and promotion across all distribution platforms. She has been a leader in the marketing, media and sports business for more than 25 years.

Storms joined NBC Sports in 2015 as Chief Marketing Officer, responsible for all marketing strategy, consumer insights, media and engagement plans for premiere properties from “Sunday Night Football” to the Olympics. In 2019, she was elevated to Chief Marketing Officer and Executive Vice President, Content Strategy. In addition to her duties as CMO, she added oversight of research initiatives, identification of strategic business priorities and consultation across rights negotiations. NBC Sports Group consists of NBC Sports, NBC Olympics, NBCSN, Golf Channel, Olympic Channel: Home of Team USA, NBC Sports Regional Networks, NBC Sports Digital, and two transactional sports businesses, GolfNow and SportsEngine.
Storms joined NBCUniversal from PepsiCo, where she served as Senior Vice President of Global Sports Marketing. In that role, she was responsible for developing and implementing an integrated global sports strategy across PepsiCo’s portfolio, including 22 flagship global billion-dollar brands. She also managed the relationships for PepsiCo’s sports initiatives, including the NFL, MLB, NBA and NHL, as well as many team and player partnerships.

Previously, Storms led sports strategy and property management for PepsiCo-owned Gatorade, including league, team, influencer and athlete partnerships. She managed the brand’s relationships with the NFL, NHL, NBA, WNBA, MLB, colleges, teams and other sports organizations, as well as athletes, including Michael Jordan, Derek Jeter, Peyton Manning, Serena Williams and many others.

Prior to joining PepsiCo in 2009, Storms served in various marketing and programming leadership positions at Turner Broadcasting System / Turner Sports in Atlanta. She held a succession of positions during her 14-year tenure with the company, culminating in her role as a Senior Vice pPresident of Turner Sports Marketing & Programming. She began her career at the United States Olympic Committee (USOC), where she served as the International Games preparation liaison and lived in Mar Del Plata, Argentina, for the Pan American Games from 1994-95.

Storms was inducted to SportsBusiness Journal’s “Forty Under 40” Hall of Fame. Other notable industry honors include Brandweek’s Marketers of the New Generation, Adweek’s Most Powerful Women in Sports, Cynopsis Sports Media’s Marketing Executive of the Year and Navigator Award and iSportConnect’s Influential Women in the Business of Sport.

Storms graduated with a bachelor’s degree from Northwestern University.