Shenan Reed
Shenan Reed
Senior Vice President, Head of Media
L'Oréal USA
Advertising Executive, digital media entrepreneur and public speaker, Shenan is a highly sought-after thought leader, regularly presenting at major advertising and digital media industry conferences. Her insights and opinions have been cited in The New York Times, The Wall Street Journal, AdAge, MediaPost, Huffington Post, AdWeek and Women’s Wear Daily. Her deep understanding of advertising, media and analytics has mandated her inclusion on several advisory boards including Pinterest, ANA Media Council, MMA, IAB, VOX, SeeHer and others.

A strong advocate for developing the next generation of female leaders in her industry Shenan was selected by AWNY as a Changing the Game Winner in 2016 and an AWNY Working Mother of the Year Honoree 2015. She has been a judge for the Stevie Awards for Women in Business as well as an award recipient and proudly serves on the Board of Trustees for the Miss America Organization.

As SVP, Head of Media for L’Oréal, Shenan is responsible for elevating the quality of consumer connections for the L’Oréal USA brands.
An entrepreneurial business leader with over 20 years of experience, Shenan previously led the GSK and Verizon Power of One solutions for Publicis and lead the L’Oréal business and Digital Practice at Wavemaker. Prior to her tenure at Wavemaker, Shenan founded the digital marketing agency Morpheus Media, which became renowned for its work with premier luxury, fashion and retail clients. Over the course of her career, Shenan has worked with an impressive roster of blue-chip brands across various categories including The New York Times, Neiman Marcus, LVMH, Net-A-Porter, Lord & Taylor, Tiffany & Co., Chanel, A&E Networks, Vimeo, IFC, Sundance and The Economist.

Shenan resides in Bronxville, New York with her husband, two children and their beagle Pebbles, named for the Flintstones character who grows up to be a female ad exec.