Ben Tatta oversees sales, marketing and partnerships at Operative as Chief Commercial Officer. He has more than 25 years of traditional and digital media experience heading media sales, technology, and measurement businesses. Ben has made his mark in media leading innovation over the years, most notably as co-founder and president of advanced TV analytics company 605 and during his tenure at Cablevision as President of Media Sales where he launched the industry's first system-wide deployment of addressable TV advertising. He has held senior leadership roles at companies including USA Networks, IBM, ABC, Lagardere Media and eBay Enterprise Marketing. He received a B.A. in Economics from Villanova University.