As Vice President, Programmatic Strategy & Operations, Abbie’s focus is programmatic monetization across all of FOX’s premium streaming OTT content – including Live Sports, News and Primetime Entertainment. She oversees programmatic operations and advertising product strategy, playing a critical role in developing FOX’s cross-property audience package, OneFOX, and continues to drive automated buying at scale. In addition to her digital concentration, Abbie dedicates time to modernizing national linear buys with an emphasis on cross platform buying.

Abbie is now building a strategic and operations-focused programmatic team to support FOX’s programmatic center of excellence. She began her career in Digital Operations and Ad Tech and prior to focusing on programmatic and data-driven demand activation.