Dallas Lawrence is the Senior Vice President and Head of Communications and Brand at Samba TV, where he drives the overarching brand, consumer insights and communications strategy that has positioned Samba TV as the global leader in television technology. Dallas joined Samba TV from Roku where he led global communications for the platform business. Prior to Roku, Dallas served as the CCO and CMO for OpenX and CCO for Rubicon Project. Dallas previously spent more than a decade in Washington DC serving as a congressional press secretary and as a member of President Bush’s communications team.