Engaging and Reaching 226 Million Viewers
Monday, April 26, 2021
12:05 PM - 12:25 PM (EDT)

As Chairman of NBCUniversal Television and Streaming Mark Lazarus oversees television networks that reach over 220 million viewers each month. How has the TV powerhouse managed to remain agile, while delivering on content demands? How have they anticipated continuous shifts in viewing habits while planning for the years ahead? Join Adweek’s TV Editor Jason Lynch as he sits down with Lazarus to discuss reconfiguring strategies, meeting consumers where they are, connecting with super fans and what the future may hold for NBCU.


Mark Lazarus, Chairman, NBCUniversal Television and Streaming
Jason Lynch, TV Editor, Adweek

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