It’s time to change the industry’s legacy mindset. Consumers are embracing new technology and whether we’re on board or not, CTV is indeed TV. Listen in as Adweek and ENGINE’s Global Chief Commercial Officer, Scott Schiller, discuss the CTV revolution and the inevitable evolution of television. Rather than grasping for distinctions without difference, we need to lean in and embrace the now. The sooner our industry breaks away from legacy thinking, the sooner we’ll see that the value of the audience is a function of who is watching and what their mindset is. Don’t miss this honest, open session where we begin to truly define TV, focus on measurement, tackle the shifting media spend, recognize the impacts on the advertising landscape and more.
Scott Schiller, Global Chief Commercial Officer, ENGINE
Stephanie Paterik, Editor in Chief, Adweek