The upfront marketplace is returning to a more traditional cadence after last year's pandemic upheaval, but this year's negotiations will be anything but normal.

Hear from Rita Ferro, President, Advertising Sales, as she takes the virtual stage to kick off the first of three Upfront Preview sessions taking place during the Convergent TV Summit. She'll explore Disney’s three-pronged upfront approach this year, the company's efforts to expand Hulu’s innovations across the entire portfolio, her plans for the company’s new sports rights deals, and the opportunities present for brands to connect to “Generation Stream” and deliver unmatched results.

Featuring:
Rita Ferro, President, Advertising Sales, Disney
Jason Lynch, TV Editor, Adweek