The viewership transition from linear TV to streaming TV has drastically affected all aspects of TV advertising, from targeting to measurement. TV advertising is suddenly more efficient, more measurable, and a viable performance marketing channel. What role will media buyers play in the future of television advertising, if at all?
Join SteelHouse's Mark Douglas in conversation with Adweek's Matt Steinmetz, as he discusses how this increased efficiency in TV advertising will change the role and approach of media buyers to performance marketers.
Mark Douglas, Chief Executive Officer, SteelHouse
Matt Steinmetz, Vice President of Event Partnerships, Adweek