As digital advertising prepares for the end of third party cookies, CTV is a bright spot that won't be hampered by this paradigm shift as it never relied on cookies to begin with. Additionally, CTV's digital underpinnings have already allowed it to outshine linear TV in terms of addressability. That being said, identity in CTV is still nascent in both concept and practice and more must be done to standardize and improve addressability. This session will delve into where CTV addressability can improve and what needs to be done to accomplish this.
Tom Kershaw, Chief Technology Officer, Magnite
Kevin Arrix, Senior Vice President, DISH Media
Brooke Abney, Executive Director of Video Investment Activation, PHD
Lisa Granatstein, Chief Content Officer, SVP, Programming, Adweek