In 2018, beloved Fixer Upper stars Chip and Joanna Gaines stepped back from the series that made them a household name, but it wasn’t long until the Waco-based couple announced they’d be returning with their very own network as a part of a multi-platform joint venture with Discovery, Inc.

Join Adweek for a conversation with Chip, Joanna, and Allison Page, Global President of Magnolia and DTC, as they talk about the joint venture’s journey, the obstacles and opportunities that come with launching a successful network, and what's next as they gear up for Magnolia Network's digital launch on discovery+ in July, followed by a linear rebrand of DIY Network in January 2022.

Featuring:
Chip Gaines, Chief Creative Officer, Magnolia Network
Joanna Gaines, Chief Creative Officer, Magnolia Network
Allison Page, Global President, Magnolia and DTC
Stephanie Paterik, Editor in Chief, Adweek