Building a Community: The Evolution of the Magnolia Network
Tuesday, April 27, 2021
2:35 PM - 2:55 PM (EDT)

In 2018, beloved Fixer Upper stars Chip and Joanna Gaines stepped back from the series that made them a household name, but it wasn’t long until the Waco-based couple announced they’d be returning with their very own network as a part of a multi-platform joint venture with Discovery, Inc.

Join Adweek for a conversation with Chip, Joanna, and Allison Page, Global President of Magnolia and DTC, as they talk about the joint venture’s journey, the obstacles and opportunities that come with launching a successful network, and what's next as they gear up for Magnolia Network's digital launch on discovery+ in July, followed by a linear rebrand of DIY Network in January 2022.


Chip Gaines, Chief Creative Officer, Magnolia Network
Joanna Gaines, Chief Creative Officer, Magnolia Network
Allison Page, Global President, Magnolia and DTC
Stephanie Paterik, Editor in Chief, Adweek

Chip GJoanna GAllison PStephanie P