As streaming consumption continues to grow and cord-cutting increases advertisers are eager to reach consumers through Connected TV. With questions lingering around CTV’s value, inventory, and consumption behaviors many organizations haven’t moved media budgets to maximize the opportunity.
Join Adtaxi’s Vice President of Strategic Accounts Brian Kroll as he sits down with The Good Feet Store’s Vice President of Marketing, Ben Cohen to discuss moving beyond the traditional media mix and cracking the CTV code. Together they’ll unpack testing CTV’s effectiveness and attributing in-store traffic to CTV campaigns.
Brian Kroll, Vice President of Strategic Accounts, Adtaxi
Ben Cohen, Vice President of Marketing, The Good Feet Store
Stephanie Paterik, Editor in Chief, Adweek