The upfront marketplace is returning to a more traditional cadence after last year's pandemic upheaval, but this year's negotiations will be anything but normal.
Hear from Roku Ad Sales Chief Alison Levin as she describes the company’s upfront strategy this year including how it’s leveraging its 50 million-plus active accounts and the company’s approach to collaborating with advertisers admist the global pandemic. She'll also share insights from the company's their growth journey over the past year and shed a light on how consumer behavior has changed and what this will mean for advertisers looking stake their territory in the streaming space in 2021 and beyond.
Alison Levin, Vice President, Global Ad Revenue and Marketing Solutions, Roku
Mollie Cahillane, Convergent TV Reporter, Adweek