Come Together: Unifying TV and Programmatic to Grow Your Business
Tuesday, April 27, 2021
1:20 PM - 1:40 PM (EDT)

The first step in recovery is admitting you have a problem. Measurement across TV, CTV, desktop, and mobile, should be unified and that starts with the ability to measure across all your advertising to understand its true reach and impact. A converged measurement approach brings teams together and informs more unified activation through reach analysis, frequency management, and conversion insights.

Learn from real examples from H&L Partners and their clients, like Toyota, who measure in-flight to make optimizations as well as about innovations that will revolutionize your planning process.


Tim Spengler, General Manager of Advanced TV Solutions, Amobee 
Tim Schatz, Analytics Director, H&L Partners
Jeremy Cobb, Programmatic Media Director, H&L Partners

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