The first step in recovery is admitting you have a problem. Measurement across TV, CTV, desktop, and mobile, should be unified and that starts with the ability to measure across all your advertising to understand its true reach and impact. A converged measurement approach brings teams together and informs more unified activation through reach analysis, frequency management, and conversion insights.
Learn from real examples from H&L Partners and their clients, like Toyota, who measure in-flight to make optimizations as well as about innovations that will revolutionize your planning process.
Tim Spengler, General Manager of Advanced TV Solutions, Amobee
Tim Schatz, Analytics Director, H&L Partners
Jeremy Cobb, Programmatic Media Director, H&L Partners