Partnering to Drive Engaging Viewer Experiences with NBCUniversal and State Farm
Tuesday, April 27, 2021
1:45 PM - 2:05 PM (EDT)

As the media landscape continues to evolve, platforms and networks are working to place their stakes by transforming and improving the viewer experience through high end content mixed with seamless and innovative ad formats. Brand partnerships are a key element in bringing these experiences to life across linear, digital and streaming, and for decades NBCUniversal and State Farm have exemplified what true partnership entails – the pandemic period included.

Join Adweek as we sit down with Josh Feldman, Chief Marketing Officer, NBCUniversal Advertising Sales and Partnerships and Matthew Coleman, Marketing Director, State Farm to talk about the their ongoing partnership, how it’s evolved in the last year, and how they collaborate to use innovation to connect with audiences.


Josh  Feldman, Chief Marketing Officer, NBCUniversal Advertising Sales and Partnerships 
Matthew Coleman, Marketing Director, State Farm
Jason Lynch, TV Editor, Adweek

Josh FMCJason L