The upfront marketplace is returning to a more traditional cadence after last year's pandemic upheaval, but this year's negotiations will be anything but normal.
Join Kim Kelleher, President of Advertising Sales and Partnerships at AMC Networks for today’s Upfront Preview where she'll discuss her company’s strategy to adapt to current changes in viewing behaviors, extend its reach, and cultivate new audiences while deepening connections with existing viewers. She'll also describe AMC Networks’ efforts to meet consumers on their favorite platforms, even if that is no longer the company’s linear networks, with actionable insights for others looking to do the same.
Kim Kelleher, President of Advertising Sales and Partnerships at AMC Networks
Jason Lynch, TV Editor, Adweek