2020 was a tumultuous year full pivots and shifts in decision making and strategies, especially in the media landscape as organizations attempted to stay ahead of viewing habits and economic strain. With the learnings of the past year, how are media buyers approaching 2021 Upfronts season differently? Join this panel of media buying experts to talk future-proofing and fine-tuning your media mix.
Sharon Cullen, President of Integrated Investment, Hearts & Science
Diana Bernstein, Executive Vice President, Video Investment, Havas
Dave Sederbaum, Executive Vice President, Head of Video Investment, dentsu
Mollie Cahillane, Convergent TV Reporter, Adweek