EDO provides advertising leaders with predictive and historical behavioral engagement data — to know and predict the effectiveness of Convergent TV campaigns.

This year’s Upfronts are a celebration of a truly convergent TV landscape — where premium video is on the rise and incorporating the best aspects of a waning display marketplace.

We used predictive outcomes data — real-time, investment-grade, digital signals with a proven connection to in-market results — to rank the game's top ads.

EDO and Nielsen integrate TV outcomes and audience data across both platforms to improve Convergent TV planning and optimization, unlocking more value for media buyers and sellers alike.

During its first-ever presentation at the TV Upfronts, Netflix announced a partnership with EDO to measure TV outcomes for the streamer’s newly launched advertising business.

Disney Advertising and EDO have entered into a premiere agreement to apply the company’s engagement metrics to Disney’s streaming footprint, starting with Hulu.