In our fragmented TV ecosystem, there’s no better time to make sure your cross-screen TV measurement partner is transparent about their methodology so you can be sure they meet your needs. Join LiveRamp’s Jay Prasad, Chief Strategy Officer, TV, and John-Michael de Valle, Head of TV Specialist Team, in this interactive workshop where they’ll explore what to consider when evaluating a measurement partner; discuss how to understand and work with ad exposure data for TV, OTT, and digital sources; and share what you’ll need to build a winning learning agenda from the ground up.