As the 2022 upfront season goes into full swing, the TV industry has the opportunity to examine past experiences and build on these learnings. In the last 12 months, fragmentation, supply issues, and the looming death of the third-party cookie continue to present significant challenges for TV advertisers and publishers. Join Nick Troiano, CEO of Cadent, and explore the evolution of TV advertising and how we can solve some of the industry’s most pressing issues.