Workshop: Addressable TV, IRL
Date & Time
Wednesday, April 27, 2022, 11:50 AM - 12:20 PM
Peter Topol Tim Rausch

Seventy-one percent of CPG marketers plan to increase ad dollars for addressable TV channels like CTV and OTT in 2022. Are you? It is more important than ever to make sure you're spending your budget in the places where you’ll make the most impact.

Join NCS and DIRECTV Advertising for an interactive workshop to help you get the edge on addressable TV. We will walk you through real-life case studies that show the value of having addressable TV in your TV media plans and share the secrets of these brands’ successes. Learn tips for audience targeting and why measurement will help you compete in today’s evolving marketplace.