The TV measurement revolution is here. Are you ready? Join this session for an in-depth discussion on modern TV ad measurement with Diana Boyles, VP of Marketing at Angi, and Sean Muller, Founder and CEO at iSpot. From unlocking incremental reach to conversion-based optimizations, discover innovative approaches to future-proof your cross-screen TV ad measurement strategy. You’ll also hear about the biggest takeaways from alternative currency test-and-learns and how ad-first, cross-screen measurement is shaping the future of TV buying.