Platforms are consistently rolling out new plans to uniquely grow their brands. Under Ojo’s leadership, Prime Videos and Amazon Studios spearheaded the platform’s first ever tag-line “see where it takes you” campaign which so far has seen outstanding results.  Join Adweek as we hear from Ukonwa Ojo, CMO of Prime Video and Amazon Studios as she discusses the science of content marketing, going in-depth on tips and tricks for crafting campaigns that resonate with consumers, and what to expect for returning hits later this year.