Workshop: Data-Driven TV: Optimizing Frequency and Conversions to Boost ROAS
Date & Time
Thursday, April 28, 2022, 11:50 AM - 12:20 PM
Patrick Littler Antonio Domenzain Frank Lucier

While many brands still approach TV with pay and pray tactics, DriveTime takes a very different data-driven approach. Learn how the DriveTime team has evolved their TV strategy over the last few years, using advanced data and measurement to make the channel perform as efficiently as possible. Explore new ways to optimize TV frequency and conversions by determining optimal spend levels before diminishing returns. Then, hear what’s next for the DriveTime team as they invest more in streaming and true cross-platform measurement.